Outilo Outilo

DPI vs PPI: A Practical Guide for Print-Ready Images

Learn how to convert between DPI, pixels, and centimeters to prepare print-ready images. A practical guide with real examples for e-commerce and design.

DPI vs PPI: A Practical Guide for Print-Ready Images

L'essentiel en 10 secondes

DPI and PPI are the same

They both measure pixel density.

Resolution defines real size

Same pixels, different DPI = different physical size.

3 key values

72 (web), 150 (large print), 300 (print).

Changing DPI doesn’t improve quality

It only adds fake pixels.

Always calculate before designing

Avoid export issues and errors.

Why DPI and PPI are confusing

You work on a screen in pixels. Your printer asks for centimeters and DPI. Between the two, things get blurry. And if you get it wrong, your image will either look pixelated or generate a massive unusable file.

DPI (Dots Per Inch) and PPI (Pixels Per Inch) refer to the same concept: pixel density over a physical distance. It’s the missing link between your screen and print.

Without understanding this, you end up guessing, making mistakes, and redoing your work. With the right method, you get it right in seconds.

The real problem: three different worlds

When creating images for print, you deal with three systems:

  • Screen: pixels (1920 × 1080 px)
  • Print: physical size (e.g. 21 × 29.7 cm for A4)
  • Resolution: determines quality (72 DPI for web, 300 DPI for print)

The key mistake: pixels alone are meaningless for print. Resolution defines real-world size.

Example: a 1920 × 1080 image at 72 DPI equals 67.7 × 38.1 cm. At 300 DPI, it becomes 16.3 × 9.1 cm. Huge difference.

How DPI conversion works

Formula:

Dimension (cm) = (Pixels ÷ DPI) × 2.54

Why 2.54? Because 1 inch = 2.54 cm.

Reverse formula:

Pixels = (cm ÷ 2.54) × DPI

Example: A5 flyer (14.8 × 21 cm) at 300 DPI:

→ 1748 × 2480 pixels

Always define resolution before starting.

The 3 key resolutions

72 DPI → web and screens
150 DPI → large formats viewed from a distance
300 DPI → standard for print (flyers, magazines, business cards)

Warning: increasing DPI on an existing image does NOT improve quality. It only adds fake pixels.

Example: preparing a print file

A4 flyer (21 × 29.7 cm) at 300 DPI:

→ 2480 × 3508 pixels

Create your document with these dimensions before designing.

Save time with a tool

Manual calculation works, but is error-prone.

With a tool, you input values and get instant results in pixels, cm, and inches.

You can also upload an image to check if it’s suitable for print.

Key takeaway

DPI conversion is simple once you understand pixel density.

Remember:

  • 72 DPI for web
  • 150 DPI for large prints
  • 300 DPI for high-quality print

Define resolution first, then calculate your dimensions.

L'outil associé à ce guide
Outil gratuit

DPI / PPI Converter

Convert your dimensions in pixels, centimeters or inches based on the resolution (DPI). Ideal for preparing files for print or web.

Illustration d’un bureau graphique avec écran, règle et feuilles imprimées pour représenter la conversion DPI, pixels et dimensions d’image.

Sources & Méthodologie

  • Adobe documentation on image resolution
  • Print industry guidelines (Antalis)
  • Outilo methodology based on standard DPI formulas
Yoann Begue

Contenu validé par Yoann Begue, Creator & developer of Outilo — practical tools for everyday use.

Ce guide vous a-t-il aidé ?

Tu peux modifier ton vote à tout moment. Re-clique pour l'annuler.