Should you create a different QR code for each marketing medium?
Yes if you want to compare performance. A separate QR code for each poster, flyer, store or placement gives much cleaner attribution.
Explanation
Several QR codes can all redirect to exactly the same landing page while keeping separate analytics.
This is particularly useful in offline marketing because you can measure each physical touchpoint without creating separate websites.
Use a clear naming convention such as window-paris, trade-show-flyer or autumn-catalogue. Add consistent UTM parameters if you also want to connect scans with sessions and conversions in your analytics platform.
The trade-off is organisational: more QR codes to name and manage. For important campaigns, the cleaner attribution is usually worth it.
Concrete example
Four stores use four different QR codes for the same promotion. You can compare which store generates the most scans without building four different landing pages.
Common mistake
Do not reuse an old campaign QR for a new campaign without documenting the change. You may mix different periods in one scan history.
This content follows Outilo's editorial guidelines.
