How do you use a dynamic QR code for a seasonal campaign?
Create the QR code before printing, set the campaign destination, plan its end date and fallback page, then reuse the same physical placement with a new destination later when that remains consistent with the printed message.
Explanation
Seasonal campaigns are a strong use case for dynamic QR codes because the physical material and digital content often have different lifespans.
Before launch, the QR can open a coming-soon page. During the campaign, it opens the active offer. After the end date, a fallback destination prevents an error and can introduce the next campaign.
To compare years or physical media, document each destination change and use distinct UTM parameters. If the same QR code is reused across several campaigns, the overall history remains useful but should be segmented by period.
Concrete example
A counter sign saying Current offers stays in place all year. Its destination changes from Christmas offers to winter sales and then to the spring campaign.
Common mistake
Do not reuse a QR code whose printed message promises one specific offer for an unrelated campaign. The destination can change, but the physical message still needs to make sense.
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