Should you use a dynamic QR code on flyers or posters?
Yes whenever the printed material may outlive the campaign or the destination might change. You can update the link without reprinting and compare performance across physical media.
Explanation
Flyers and posters are difficult to correct once distributed. A wrong URL, an extended offer or a changed landing page can make a static QR code obsolete.
A dynamic QR code keeps a stable short URL on the printed material while letting you redirect future scans to a new page.
For measurement, use different QR codes for different media or placements: shop window, flyer, banner, catalogue or store. They can all lead to the same page while keeping separate analytics.
Remember that size and scan distance still matter. The best redirect system in the world cannot rescue a QR code printed too small to scan.
Concrete example
Two identical posters are placed in two stores with two different QR codes. Both open the same landing page, but you can compare scan volume by location.
Common mistake
Do not reuse exactly the same QR code everywhere if your goal is to compare physical media. You will lose attribution by source.
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