Is a dynamic QR code useful for getting Google reviews?
Yes. A dynamic QR code can send customers to your Google review page while allowing you to change the destination later and measure how often the physical prompt is scanned.
Explanation
A QR code on a counter, receipt, card or display reduces the number of steps between a customer's experience and the review page.
Dynamic QR codes add two benefits: you can update the link if your destination changes, and you can measure how often the physical prompt is scanned.
Scan analytics do not tell you how many reviews were actually published. To estimate conversion from scan to review, compare available scan data with review growth or another appropriate measurement method.
Keep the call to action neutral and simple. The QR should make leaving a review easier, not condition a reward on a positive rating.
Concrete example
A restaurant places a Leave a review QR code on the bill. It can measure scans and update the destination later if the business profile URL changes.
Common mistake
A scan is not a review. Do not report scan counts as the number of reviews generated.
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