What analytics can you get from a dynamic QR code?
Depending on the service, dynamic QR analytics can include scan volume, trends over time, approximate country or region, device type and sometimes operating system, browser or campaign parameters.
Explanation
Each dynamic QR scan first opens a short URL, allowing the service to generate analytics before redirecting the visitor.
Common metrics
- total scans;
- scans by day or period;
- country or approximate location;
- mobile, tablet or desktop;
- operating system or browser depending on the platform;
- comparison between several QR codes used in the same campaign.
These metrics are most useful for comparing physical touchpoints such as window displays, flyers, stores or campaign periods.
Outilo uses aggregated analytics: small groups may be hidden or rounded, and no individual scan journey or raw scan export is provided.
Concrete example
A retailer prints three different QR codes on three posters. All point to the same offer, but analytics can reveal which placement generates the most openings.
Common mistake
IP-based or network-based location is approximate. Do not present an estimated city as someone's exact GPS position.
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