What is a fallback destination for a dynamic QR code?
A fallback destination is an alternative page used when the main campaign should no longer be shown, for example after an end date. It helps prevent visitors from landing on an error or expired offer.
Explanation
Printed materials can keep circulating long after the campaign they were created for has ended. A fallback destination lets you plan for that from the start.
Depending on the service, it can be used after an end date, after manual deactivation or as a backup destination.
A good fallback page can point to your homepage, a current offer, a page explaining that the event has ended or another useful resource.
Outilo lets you associate a fallback destination with dynamic QR codes so older physical materials remain useful instead of becoming dead ends.
Concrete example
A Christmas promotion flyer is still circulating in January. Instead of showing an error, its QR code redirects to the retailer's current offers page.
Common mistake
Do not choose another short-lived campaign URL as your fallback. A fallback destination should usually be more durable than the main campaign.
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